![Colgate-Palmolive continues to carefully navigate restricted uses on certain ingredients and is working hard to cater to all lifestyles across budgets, expectations and uses [Getty Images]](jpg/colgate-palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide.jpg)
Colgate-Palmolive VP: Regulations and consumer lifestyles shaping teeth whitening innovation
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.